Gibbo2286 wrote: 12 Jun 2019, 18:06
I had never heard of
TURO until yesterday. Other players may be available
Maybe misspelled should be a d on the end.
Are you ready for a bit of branding BS?
Formerly known as RelayRides since its startup in 2009, in 2015, they needed a rebranding. Turo became its new name, created by Sausalito, CA-based Lexicon Branding and new identity, designed by San Francisco, CA-based DesignStudio.

- screenshot
Maybe you should have been at the rebranding pitch Gibbo

But would your suggestion have been ".. a word that fits snugly into the corporate Esperanto spoken by global tech companies."
REgards Neil
Here is a little bit more thinking from the
branding company
"The name Turo leverages classic automotive associations and is built to travel the world — literally and linguistically. The structure of the word, consonant–vowel–consonant–vowel, is the most fundamental structure of words in all languages. "